The Transition from Analog Television to Digital Television :: Expository Essays Research Papers

The Transition from Analog Television to Digital Television The transition from analog television to digital television is an issue that is becoming more and more prevalent today. In 1996 the FCC (Federal Communications Commission) ruled that until 2006 or when digital television reaches 85 percent of all American households (whichever comes later) broadcasters can keep their analog spectrum free-of-charge. They decided that after that all television broadcasts must be made digital(Leopold). While this seemed like a great plan in 1996, it was later realized that it would take much longer for the transition to be complete due to many factors. The digital evolution began to transpire on November 1, 1998. Since then there have been many other forms of digital technology adopted by our society and digital television quite possibly is next. â€Å"The speedy conversion to digital technology will have profound interest benefits, permitting efficient spectrum use, optimizing the development of new technologies and services to consumers, and fostering diversity and competition(FCC). What are the advantages of Digital Television? Overall there are many advantages to digital television. The point to creating digital television is to receive digitally encoded broadcasts. These digital broadcasts are more picture perfect and have more lifelike sound than analog television. In an analog system the waves are modulated into mechanical form and transmitted through air or over cable. In a digital system sound and images are analyzed first then converted into a stream of numbers. Digitized information is transmitted in this system, not mechanical waves(Johnson). Comparing Resolutions: Analog TV Resolution: 480 interlaced lines, which means that half the screen is refreshed at a time. Digital Television Resolution: 480 progressive-scan lines, which means that the entire screen is refreshed at the same time. Digital signals convert regular signals into strings of ones and zeros, which is much more efficient than analog signals. Broadcasters can maximize their use of channel space because digital signals carry significantly more information than analog signals. Several digital programs and services can be sent in the space occupied by a single analog channel. The result of this is that the consumer is provided with more channel choices(FCC).

Can Prison Deter Crime? Essay

â€Å"Danbury wasn’t a prison, it was a crime school. I went in with a Bachelor of marijuana, came out with a Doctorate of cocaine† – George Jung The above quote was given by notorious international drug lord, and one of the most successful career criminal of modern times, George Jung, when discussing the flaws of the modern penal system. While subsequent to this original incarceration, George did also frequently state that he would never allow himself to be detained in prison again, it is obvious that the very mechanism intent on deterring him from such deviance instead served as a stepping stone in the advancement of his criminal career (Porter, 1993). This double edged effect of the detainment of criminals, identified above, brings into question the effectiveness of the most widely recognised method of dealing with criminal activity of modern times. The physical confinement of deviants in society can be traced back to the writings of Plato discussing prisons in ancient Athens. Likewise, archaeologists and historians have combined to describe the ‘Great Prison’ of the Egyptian Middle Kingdom (Morris & Rothman, 1 998). The modern model of the prison that we would know today, with prison acting as a mechanism at the disposal of the court to a significant extent, is actually relatively young with its origins traced back a mere 300 hundred years to Western Europe and the United States (Coyle, 2005). In the 18th century, the Quakers developed this idea of transforming the prison into a sanctuary for reformation, whereby a criminal would be transformed through isolation, forced labour and religious instruction (Kontos, 2010). Though the methods and motivations of this incarceration have changed over time, the sheer longevity of employing physical detention as a response to behaviour deemed unacceptable by greater society, pays testament to its undeniable rational. Despite general acceptance of this method across the centuries, questions of its effectiveness as a deterrent of criminal activity have become prominent in more modern times with emphasis on rehabilitation rather than punishment and retribution now evident. In this essay I will attempt to address some of these questions beginning with an overview of societies changing motivations for and expectations of this system. Following this, I will then give an overview of the arguments that say prison simply does not effectively act as a deterrent towards crime. To provide an unbiased balance to the piece, I will then give account of the counter arguments to this, which take the more traditional view of prison still serving its purpose in society. Finally, I will conclude by briefly giving my own opinion on the issue with relation to referenced arguments. Motivations for/ Expectations of Prisons While it is generally accepted that the presence of the prison as a tool of the criminal justice system as a whole has a positive effect as a deterrent towards crime, there is little evidence to suggest that marginal changes of the inner workings inside the prison has any effect as to the level of this deterrence (Morris & Rothman, 1998). This fact would suggest that a debate into the motivations and therefore nature of incarceration is meaningless, since it is only the basic denial of physical liberty that appears to be relevant. Despite this, I feel it is important to understand the fundamental motivational factors of society behind the prison and how that affects its workings. After all a lack of clarity of direction and conflicting ideologies can have negative effects, only condemning further the failures of the prison system. The functions of the modern day prison can be divided into three main sections which I will now briefly discuss: Retribution/Punishment: Punishment would seem the most obvious function of a prison and indeed the Criminal Justice Act 2003 states: â€Å"The court must not pass a custodial sentence unless it is of the opinion that the offence†¦Ã¢â‚¬ ¦..was so serious that neither a fine nor a community sentence can be justified for the offence† (Criminal Justice Act 2003; In; Coyle, 2005; 12) The more sever the crime the greater the level of punishment, without mention of mental state or rehabilitation. Indeed you, often hear of people criticising that a criminal â€Å"got off† with community sentences or a fine. Other public criticism also lies in the treatment of detainees while in prison. Frequently, it is argued that prisoners are treated too well in prison, with the modern prison often being equipped with TVs and other such luxuries. While the use of a TV does not have any effect on the rehabilitative effects and does not cause any greater risk to the law abiding public, it is simply this idea tha t one must be punished in prison as retribution for the crimes they committed. Indeed there could be argued a rational for such punishment to ensure acceptance of the system by society, for if victims feel that these criminals have got off too lightly they are more likely to exact their own revenge, leading to even more law and disorder. As well as ensuring a public acceptance of justice, a direct link is often made between a greater the level of punishment providing a greater deterrent to potential perpetrators. A short sentence in a comfortable prison would not provide the same deterrent to commit crime as a long sentence in an uncomfortable prison. Additionally, prior to imprisonment, the probability that one could be sent to prison for committing a crime must be weighed up against the length and standard of sentence to ensure deterrence. For example, 0.0001% of perpetrators being sent to a sub standard South American labour camp for 40 years might not have the same effect as 99% of prisoners being sent to a more comfortable prison for 6 months. This being said a correlation between punishment and deterrence can at times defy logic with Eysenck using the example of countrie’s murder rates not being related to whether or not they employ the death penalty (Eysenck, 1964). With the civilization and democratization of modern societies, naturally, more severe punishments such as corporal punishment or labour camps are now being less utilised. A mentality of men coming to prison as a punishment rather than men coming to prison to be punished has now developed (Coyle, 2005). Foucault described this transition from torture to incarceration as born out of sympathy for the tortured bodies of offenders (Kontos, 2010) With the detention in prison now being the punishment itself, issues such as sentence length are now paramount in providing an adequate deterrent. Reformation: This idea of prison as a place of reform grew from the 19th century onwards and the notion can be seen as attractive on many accounts. Firstly, it provides great justification for sentencing for both the judicial system and society as a whole, providing a moral high ground that the punishment model does not. In this model criminals are seen as a minority who display traits that distinguish them from greater society. Most crime is seen as being committed by this minority and therefore the reformation of this group will lead to a significant reduction in crime. Criminals are not seen as victim of circumstances, but rather have underlying traits which can be altered, meaning criminals can be released back into the same circumstances as a functioning member of society. The principle that humans can be encouraged to alter their behaviour is a sound one however it could be argued that the prison is not the venue for this to occur (Morris & Rothman, 1998). Foucault again summarizes the issues well saying that personal change comes from personal choice and cannot be forced upon someone (Coyle, 2005). Difficulties can arise from indecision as to the exact purpose of prisons when sentencing length reflects desire for punishment, while incarceration reflects desire for reform. Short term sentences provide little use for character reform and therefore little justification for prison. This being said if one is to remain in prison for a period of time it would seem rational that efforts would be made to reform the character regardless (Kontos, 2010). Public Protection/Incapacitation: It is undeniable that at least for the period that a criminal is in prison the greater public is protected from them, by virtue of the fact they are physically unable to commit crime. Due to the nature of short sentences and the negative impact prison can have on a young criminal’s propensity to crime, this protection can prove very limited. Rather than deterring crime, from this perspective, prison simply makes it impossible for criminals to commit crime for the periods which they are incarcerated. A criminal’s life career follows a relatively predictable cycle. Criminals tend to be most active from mid to late adolescence until their late twenties. Gradually they become less active in their early thirties and this propensity virtually disappears by their mid thirties (Morris & Rothman, 1998). In many facets of crime, repeat offenders commit small offences and therefore are given short sentences, meaning they are soon once again capable of committing crimes, leaving society exposed. This issue was addressed in the first half of the 20th century implementing preventative detention when dealing with repeat offenders. Additional time was put on top of the standard sentence for repeat offenders preventing them from reoffending. However, this form of sentencing was seen as unjust and quickly abandoned (Coyle, 2005). Now that we have established society’s motivations behind prison and the deterring effect they have on crime, we will now examine the argument that prison in fact does not deter crime and in many cases can even encourage it. Prison Doesn’t Deter Crime There are several factors which contribute to an actor’s propensity to crime both before initial imprisonment and after. This distinction between before and after initial imprisonment is important due to the high rates of re-imprisonment in Ireland. If prison is to be found to deter crime directly, then interaction between prisoner and prison should address these issues. The first factor which affects an actor’s propensity to commit crime is the personality of the criminal. There are two types of personality defects which can lead to an actor: psychological and psychopathic. For criminals with psychological issues, the factors behind the criminal’s first and second or third offence are likely to be the same. Factors can be a range of issues, from addiction to a mental health disorder such as paedophilia. Simple punishment methods that may deter â€Å"normal† actors do not apply here and a lack of treatment or adequate rehabilitation would simply lead to co nvictions on a regular basis. This then brings into question the levels of rehabilitation in prisons in order to deter future offences. As already mentioned, prison is far from the ideal venue for mental health improvement or treatment and relapse-prevention programmes have not proven successful (Eysenck, 1964). Psychopathic traits can be defined as â€Å"an individual whose character traits deviate so far from the culturally accepted norm that he finds difficulty in conforming to ordinary social demands† (West, 1963; 60). Psychopaths show numerous symptoms such as childlike tantrums, sporadic violence, a lack of social learning and emotional indifference (lack of remorse or guilt) (West, 1963). Again, to deter such deviants, treatment is needed which perhaps would be more suitable to a mental hospital rather than an institution based on the Quakers fundamental premise of isolation and hard labour. Contrary to logic the actual experience inside prison itself can also prove to increase ones propensity to commit crime. Though some authors (Saunders & Billante, 2002) do argue that increasing committals does reduce crime, and the unprecedented 20 year reduction in crime combined with an equally unprecedented rise in prison population does give them ammunition. Many preachers of this high imprisonment rate model blatantly disregards trends in other countries citing the undeniably extraordinary figures in the U.S. as undisputable evidence. However, even in countries as close to the US as Canada, flaws have already begun to emerge with Piche stating that â€Å"the use of imprisonment has failed to enhance public safety in locations that have shifted towards a mass incarceration model† (Piche, 2010; 23). Many would argue that young offenders, who so often enter prison for short sentences resulting from minor offences, come out of prison more devious criminals then when they went in. A young troubled youth who has already become involved in minor crime enters into a system where he is forced to socialise with more hardened criminals, often with gang affiliations. With much crime being affiliated with drugs and gang affiliation, immediately the young criminal becomes much more likely to reoffend due to his apparently rehabilitative stint in prison with prison acting as a recruitment agency for gangs (Rogan, 2011). Potentially a young criminal who entered prison for a relatively minor offence can leave prison with criminal underworld ties, gang affiliations and the pressures to commit crime that come with that. Additionally, after this initial incarceration the young criminal is then known to the authorities and is then more likely to be caught committing crime. While it could not be said that entering prison for a short stint is an incentive to commit crime, it could certainly not be seen as a deterrent for an already delinquent juvenile (Rogan, 2011). While the deterring effect of prison does stretch far beyond the small minority who are at some stage committed to prison, the fact that most recorded crime, warranting incarceration, is committed by a small minority would suggest that greatest deterring affects could be had by at least reducing inmate’s propensity to crime. This prison link between prison and gangs and drugs cannot be over emphasised. Drugs are seen as a leading factor of crime, both as users and dealers. On average it is said that drug users will have contact with the criminal justice system at least once a year. This effect can be direct or indirect. Schleslinger found that while many burglars are drug and alcohol dependent only a small minority have been actually intoxicated during the burglaries, meaning an indirect affect (Schleslinger, 2000). Schleslinger also found a strong relationship between crime and drugs and concluded that someone who became involved in the criminal lifestyle was likely to become involved in substance abuse. It would appear that the prison creates an environment where a troubled youth who is struggling to find direction is given every opportunity to fail in the prison environment. Prison Does Deter Crime Despite the fact that it has been found that over half of those released from prison will be re-imprisoned within four years there are those who act as advocates for prison as a mechanism of deterrence towards crime and they are not without convincing statistics of their own (O’Donnell, 2005). In the late 20th century two major policy changes occurred that coincided with the greatest decrease in crime in modern history in the US, and more specifically the pioneering state of New York. Firstly, the revolutionary â€Å"Broken Windows† theory was developed and implemented in New York. Secondly, a conscious decision was made to ensure that more offenders would end up in prison, where before alternative sanctions would have been implemented. The rationale behind this second shift was based on academic literature in the field of economics rather than sociology and a brief overview of this argument provided a brief summary of why prison deters crime economically. The piece, originally written in the 1960’s by Chicago economist Gary Becker, suggested that crime, like any other business, was the result of a calculation between benefits vs. risks/cost. From this Becker reasoned that by changing this calculus, by causing the risks and costs to outweigh the benefits, the rate of crime could be decreased (Saunders & Billante, 2002). Much discussion developed out of Becker’s argument, and though it was not agreed by everyone that all criminals were in fact rational utility maximisers, eventually from this it was decided that to increase cost and risks in this equation firstly they must increase the probability of being caught and second ensure that offenders saw prison time as a result of their actions. Funding was increased to ensure capture and conviction and new policies were implemented to increase the severity of penalties resulting in both high prison rates (doubling from 1970-1980 and again doubling from 1981-1995) but also drastic decreases in crime outlined below (Morris & Rothman, 1998).

Analysing The Leadership Of Virgin Group Business Essay - Free Essay Example

Sample details Pages: 12 Words: 3531 Downloads: 10 Date added: 2017/06/26 Category Management Essay Type Case study Did you like this example? In the past 20 years Richard Branson had extended his Virgin brand from one business of a magazine called student to distinct businesses like airline, trains, mobile phone, broadband, cola, bridal wear, financial services, retail chain, jeans, cars, and books. Branson started with a magazine with name of Student when he was 16 years age in January 1968. He was successful in selling its 50,000 copies at that time. Don’t waste time! Our writers will create an original "Analysing The Leadership Of Virgin Group Business Essay" essay for you Create order (virgin, 2011) Later he quite the study and make it a fulltime job. In 1970 he started a mail-order company with name of Virgin that was name which now grow today in a big business empire. Virgin now a day is fast expanding business in world in many sectors from airline to broadband services. It is considered as worlds most respected and leading brand. Sir Richard Branson started what started in 1970 it is now a success empire of multi-businesses. It is dealing with 300 brands, more than 50000 employees and 11.5 Billion Pounds business currently. (virgin, 2011) In this study we are going to see how things are being managed at leadership levels by Richard Branson and his team for virgin group and how it is leading towards success of business. This report focuses on finding such theories, models of leadership that can be learned from virgin to put these for success of other organizations we will also find how Sir Richard Branson is dealing his own way to this group and how he is mak ing progress in his business. In this study we will see the progress made by Virgin and later we will make analysis of approach adopt by Virgin and other in same industry. We will also look at Sir Richard Branson leadership style and will try to find some suggestion of improvement for Virgin in future times at end of our study. Virgin Success Model Virgin under Sir Richard Branson claims that they are difference maker in the world. For that they are trying to innovation in their ways to get higher in competitive advantages and in their diversity. They introduce virgin as a brand that stands for quality, innovation, competitive challenge, fun and value for customers money. They have good research and analysis system that help them in starting anything new. They claim that they put same shoe of customers to walk on the street of purchasing and utilizing things before going into a start. (Bartholomeusz, 2011) They work as trend setter in the market rather than being just followers. They deeply focus on their competitors approach and then develop a strategy that comes with better results. They make sure they are adding some values to any brand. They focus on risk and rewards. They are very much selective and careful in appointing their staff and management team. They even for Human resources went into joint-ventures with other companies to get maximum inputs and knowledge from skilled market. They have diverse approach with diversity in their products and services with bunch of variety in it. They are very much concern about their market and ways into that market. All this is lead by Sir Richard Branson. The power of virgin is hiding with leadership style of Richard Branson who is good in his ways and style. His reputation, network, partners and management brought him to this level as it mentioned on their by company itself. They got rid of bureaucratic ways of management and replaced it with competent self motivated management that is capable of dealing with situation their selves most the times instead looking for directions upwards every time as it is in every bureaucratic structure. They work as team as family even within their businesses and within the group of this brand virgin. There are some time certain problems for that their system provides a solution based leadership and at the top is Rich ard himself working like a good skilled leader and manager. Everything they try is customer feedback based and makes right guidelines for them every time when they miss something. Here is list of business under this group (virgin, 2011) :- Virgin Atlantic Airways, hello Gorgeous Virgin Blue (airline with its name as Virgin Blue, Virgin America, V Australia) Virgin Holidays ( Virgin Holidays + Hip Hotels, Virgin Holidays Cruises, Virgin Limited Edition, Virgin Vacations, Blue Holidays) Lifestyle (Virgin Active UK) Virgin Wines (Australia) Virgin Active (Australia, Italia, Portugal, South Africa, Spain) Virgin Experience Days Virgin Racing Virgin Trophy Virgin Mobile (Australia, Canada, France, India, Qtels, South Africa, UK and USA) Virgin Media Virgin Produced Virgin Money ( UK, Australia, South Africa, Money Giving) Virgin Earth Challenge Virgin Green Fund Virgin Unite (NGO) Virgin Megastore (music and entertainment) Virgin R adio International Virgin Festivals We can see how diverse market virgin have to deal under leadership of Richard Branson. This kind of divers, spread and wide business required higher levels of leadership with commitments to deal with it effectively that Richard is doing over the years. Leadership in any Organization has some specific focal point on administrative leadership as whole in that organization and it tries to fill the gap of academic management theoretical study and its practical implication on bases of real life situations. Here we will find what kind of approaches, theories and models are in practice with in leadership concept in business world. There are numbers of models and theories in leadership study, here are some of these mentioned under (associates, 2011) :- Appreciative Inquiry Attributes of Management Excellence Attribution Theory Bases of Social Power Beyond Budgeting Centralization and Decentralization Change Approaches Change Behaviour Change Equation Change Management Change Phases Changing Organization Cultures Charismatic Leadership Coaching Competing Values Framework Contingency Theory Core Group Theory Crisis Management Cultural Dimensions Cultural Intelligence Culture Levels Dimensions of Change Dimensions of Relational Work Emotional Intelligence EPIC ADVISERS ERG Theory Expectancy Theory Five Disciplines Force Field Analysis Forget Borrow Learn Framing Functional Leadership Groupthink Growth Phases Hagberg Model of Personal Power Hierarchy of Needs Inspirational Leadership Instrumental Approach of Stakeholder Theory Intrinsic Stakeholder Commitment Leadership Continuum Leadership Pipeline Leadership Styles Leadership Styles Level 5 Leadership Leveraged Buy-out Levers of Control Management Buy-out Management by Objectives Managerial Grid Managing for Value Mento ring Moral Purpose Normative Approach of Stakeholder Theory OODA Loop Organizational Configurations Organization Chart PAEI management roles Parenting Advantage Parenting Styles Participative Leadership Path-Goal Performance Prism Portfolio Analysis POSDCORB Positive Deviance RACI (RASCI) Result Oriented Management Results-Based Leadership SECI model Servant-Leadership Seven Habits Seven Signs Of Ethical Collapse Seven Surprises Situational Leadership SMART Social Intelligence Spiral Dynamics Stakeholder Value Perspective Strategic Intent Strategic Stakeholder Management Hence we will look some good models and theories among all above for that we select three which are more comprehensive in their approach. Part One (a) 1: Theory of Needs by David McClelland The human motivation is comprises of three main needs: 1 need for achievement 2 need for power 3 need for affiliation. This theory of needs was given by American psychologist David McClelland based on work of Henry Murray that was done in 1938. In 1961 he stated that the motivation of an individual can result from three dominant needs: the Need for Achievement, Power and Affiliation. (Pattanayak, 2005) Every person wants to achieve certain goals in his or her life that are very important to that person in the life. Some time they look for success and positive feedback from others. They look to widen themselves and to avoid risks situations. They mostly try to avoid low-risk because they want to attained success easily. While in some high-risk projects all achievers look the outcome as chance not the as a result for their efforts. They love to work their selves alone or some time with some other person with high achievements. McClelland believes about these people that those are always the best leaders with some tendency of higher demands from their staff. They are result driven in their approach. They seek higher personal relations and look for acceptance from others. They also tend look same kind of norms from their work group. They struggle to create and maintain relationships with higher level of trust and good mutual understanding. They always prefer cooperation on competition. According to McClelland they perform in customer service and dealing clients very well. McClellands this concept is also take as Acquired Needs Theory, the Learned Needs Theory, and Three Needs Theory. 2: Management by Objectives: (SMART) by Drucker In this theory main focus is on defining main objectives for organisations employees and later directing their performance according to these objectives. Peter Drucker presents it in his work The practice of Management as Management by Objectives in 1954. (Hurd, 2008) Management by objectives relies on focusing and defining the objectives for every employee and making their performance according to these objectives. The major aim is to increase performance in the organization through matching organizations goals and employees goals. Employees are given main identity and acknowledgement in this system. Purpose is to involve evry one in the organisation rather than focusing and giving importance to top managers. This way all mangers start from their levels and they later contribute on top level in planning and implementations. Principles of MBO:- 1 flow of organizations goals and objectives 2 Specific objectives for every member 3 Participation in decision making 4 Explicit time period 5 timely performance evaluations with proper feedback. Management by Objectives is having a method for development called SMART method this SAMRT is taken from * Specific * Measurable * Achievable * Realistic And * Time-related. This method of checking MOB is effective to keep organisation and staff on right direction always. 3 Centralization and Decentralization By changing the ways of decision making at authority levels and by corresponding organizations structure effectively higher goals can be achieved. All organizations have to make many strategic and many of the operational decisions. The question is who makes these decisions and at what level. In normal bureaucratic structure decision are always made by top management. Thus this system holds the time and makes slow of process and sometimes delays the required decisions. This is called centralisation and in Decentralisations thing is decided at implementations level other than any change required in policy which is changed at top management levels this makes things done in swift way. (Pride, 2009)Thus Centralization is process of transferring and passing on decision making authority at higher levels of hierarchy in organization. In a centralized organization decision are made at higher levels. Most the knowledge and information about organisation lie at top levels and are sha red according o need at lower level. Decentralization, is process of transferring and passing on decision making authority at levels of hierarchy in organisation. In a decentralized organization decision are made at lower levels and they are informed to higher levels for records. Most the knowledge and information about organisation lie at lower levels and are shared according to need at top level also direction are taken when those are required. Part one (b) Implementation of models at Virgin and others Branson believed in the best communication through setting an example by the leadership. Staffs need to have a role model whom they can follow. Branson being a reel from traditional management structure and systems adopted a diverse approach that compromising all three models mentioned in our study previously. We will look into these at virgin by Branson and at other businesses in same industry like Sir Terry Leahy ways in managing of Tesco and Keith Rupert Murdoch of sky group one by one. Theory of Needs As mentioned above this theory is based on three main needs of need for achievement, need for power and need for affiliation. Richard Branson as young man was searching for all these and thus he focused on achieving these targets as soon as possible. For that purpose he started his magazine student. With early sales he generated lots of business and set virgin company. Later years he expanded it in diverse business, looking for these set targets of needs. He also made his company according to this principal of human needs and set a trusted mechanism for every employee in virgin business. As mentioned by David McClelland he creates a higher level of the motivation for an individual in his organisation to bring results from the satisfaction of these three dominant needs: the Need for Achievement, Power and Affiliation. He knows well that every person wants to achieve certain goals in his or her life that those are very important to them. That also need support from organisation to give room to everyone to show capabilities and get rewards, thats what virgin follows as a strategy in their businesses. He like McClelland believes that people have great capabilities if they are given proper training and chance to put their efforts in it. That is resin virgin have this kind of set up that supports these basics. On other hand if we see the TESCO and Sky they have different approach their business than what Richard brought to Virgin. (Telegraph, 2011) They have more tight control over things their corporate ways are not fit into need based theory but they have adopted some other ways to groom their corporate business. That reason that TESCO and Sky look more tight business in their terms and they sometime re hit by losses. When staff dont feels part of being into teams and they feel just as working brains and hands unlike the people who work at Virgin who look the Virgin as their life part due to its benefits that it is giving to them. 2: Management by Objectives At virgin this model is followed completely as organisation focuses on its objectives and makes employees get their targets set accordingly. They have to adjust things both way first company tries to accommodate employees objective and makes such corporate strategy that helps staff in achievement of their objective s and policies are supportive to employees in their growth. While employees are also expected to go with the broader objective s of company and be loyal to the company objective. It is in many studies that virgin having higher level of such loyalty from staff. Virgin ensures that there is enough support for employees identity and acknowledgement in their system. Purpose is to involve everyone in the organisation rather than focusing and giving importance to top managers. This way all mangers start from their levels and they later contribute on top level in planning and implementations. Virgin follows all principles of MBO like flow of organizations goals and object ives at all levels is ensured, there is set of specific objectives for every member, there is higher level of participation in decision making by staff, There is certain time span for targets and everything is based on time and feedbacks. Virgin also makes policies and targets based on SMART approach. Making all targets and objectives Specific, Measurable, Achievable, Realistic and Time-related. If we compare this with TESCO and Sky they also have this approach in their business and they try to keep them on this way of management by objectives. (mandmgloba, 2011) All three companies are doing well on it but it is fact that the way Virgin is following this rule is different from others two and they are doing remrably well in their performance compare to others two. Other two have huge investments supports but still if we compare the returns over investments Virgin is making ahead. While this approach of Management by objective is adopted by all these mega businesses in their st rategy of dealing things in their business. 3 Centralization and Decentralization There is beautiful balance of centralisation and decentralisation at Virgins Group this was attained through by changing their ways of decision making at authority levels and by corresponding organizations structure effectively higher goals can be achieved. All decisions are made according to need and capacities. There is more freedom at lower levels in Virgin as Virgin leadership believes in human potential. Thus they avoid unnecessary delays in decision at implementation levels. On the other hand the concept of centralisation in TESCO (Hiscott, 2010) and at Sky is more tight than Virgin. Their decentralisation approach is some time affected by the ways of decentralisation for short times. They were failing to develop such kind of trust over their managers that the staffs of Virgin enjoy. The team building and degree of freedom for performance according to your skills is very high at Virgins comparing to TESCO and Sky. Both are facing good competition in their related product and services with Virgins. As three of them are into media, mobile industry and service providing in different sectors. Part Two Sir Richard Branson leadership style. If we deeply study the style of Mr Branson he is a dynamic leader that always looks higher towards major goals in life. For that he adopts couple methods like Theory of needs, MOB and balanced centralisation and decentralisation. He more focuses on brand value of his company. He has very simple ways of living, he believes in enjoying life and sharing it with others. He is man of his own choices he choose what he liked instead of looking into his background on that business and he made success. He always bucking his team on different occasions as he wants them feels that he is with them in all matters. He has developed a culture at Virgins that cannot be found in many organisations. All employees of Virgin are invited to show and perform their capabilities. He is innovative person with many qualities of leadership in business that reason his company is expanding over the years. HE has invested his own rule for all this and put all his efforts as success that way. He is able to id entify many hurdles and made much better than his compotators. He has given his employees great independence in work as he also welcomed them for fast promotions over the time. He has idea that anyone can took over the top in his company if they show such kind of commitments. Virgins all success in days of 1970s and 1980s is result of Bransons unusual way and management style that was corner stone on all this business and his corporate norms were different form the system that was existing at that time. He stopped wearing traditional businessmen suit and tie instead he use to wear a sweater and slacks. He uses technologies effectively compare to other and enjoy his holidays and dealing everything on phone, fax and internet. He gives his subordinates more freedom to work their tasks. He believes everyone wants to deal with top person so he provides his managers to deal with him directly. He gives his staff high performance incentives and he relies on his team. He also adopted a te chnique through which he have divided his company tasks into multi unit operations. His companies are connected with each other very well and some time supports each other. Most important is that he always encouraged to his employees go and do some innovation and take more risks instead of being in fear with failure risks. He is famous for his risk taking ability and habit. He normally emphasise on the importance that a service should bring for customers for the value of their money. He is skilled with troubleshooting and making new projects. His motto is to create such companies only in which he himself believes. Part Three Proposals for development Virgin group have their own ways of developing people it is the best way for them to carry things as Mr Branson himself was doing. As he can himself aware fully that every individual unlike his educational background have such capabilities that can make businesses grow remarkably. There should be a system of skill promotion based on theory of needs for the staff. It should more focus on hidden capabilities of people who are working in Virgin and those are trying to attain higher professional success though their hidden skills. There should be culture of responsibility in the company where people do feel their own responsibility instead of every time supervisors are making them to perform their duty. This thing can be brought when people feel trust by the supervisors to make decisions and do things on their own within certain limited that is secure. The group is already doing well by providing people innovative ways to show their skills while they are working with the company. Th ere should be continue system of need based development and a balanced central and de-central approach. Things for Virgin unlike other business are very much bright as they have diversity if businesses. As Branson believed in aligning his company HR department with the values of company he is more conscious about his brand value. He also makes smart decisions when picking people for any task as if they have same bend of mind that is company value it would be easier for them to do best in their job. Virgin has a diverse approach so they dont have any set traits for any person to become employee at Virgins. However they use to select people who are ready to take responsibility in their own and can work hard. Main focus they always have is aligning with customers need and wants. Thus company has created its value in the business and market and made his brand as symbol of success and trust.